Coming Oct 1, 2009 -- The world's first adjustable lift bra! UpBra is an all natural, lightweight and comfortable bra that Lifts up and Pushes out to enhance lift and cleavage to an amazingly full look you just won't get from other bras! Upbra lifts so well it doesn't need pads. It's 100% you. Ordinary bras squeeze you in or push you up over the top. Only UpBra's unique lifting action lifts UNDERNEATH and AROUND your breast, so instead of you having to fit the bra, the bra fits you. Come visit us at www.upbra.com, or follow our blog at www.upbra/wordpress.com. We'd love to hear your thoughts.