Marant for H&M

If you tell me you haven't thought at all about who H&M's new collaboration is going to be with, you must be lying. The swedish firm collabs with big luxury brands have turned out to be some kind of 'happening' every fall, the most anticipated event of all Novembers for several years now. Not only for having the opportunity of purchasing an inaccessible piece of clothing in a low cost version, but because the choices of the textile company are becoming more interesting - only H&M can turn the successions Versace, Marni, Maison Martin Margiela and now, Isabel Marant, into something natural and consistant. I sense that this collection is going to be a mix of Parisian chic, bohème spirit and naturalness - a capsule collection as desirable as her own ones. It will include apparel and accessories for women, and will go on sale worlwide on November 14th in 250 stores. In addition, this collab will be her debut in the field of menswear. What do you think? There is going to be a mile-long waitlist for this one; and I am surely going to be one of the fashionistas waking up at 5 in the morning to queue up in front of my local store and finally obtain the beautiful items the brand is likely to create. All for Marant. Image via H&M