Fendi Reissuing Six Classic Styles of Its Iconic Baguette

May 15, 2012 - by Lester Brathwaite

Fendi's iconic Baguette bag turns 15 this year and in celebration the label's releasing a new book and reissuing six old styles. 

Accessories creative director Silvia Venturini Fendi  created the Baguette back in 1997 -- a small, rectangular bag designed to be carried under the arm like a loaf of bread. Today it's been rendered in over 1,000 styles but Venturini Fendi chose six of her favorites to be reissued on June 1, the same day as Rizzoli's Fendi Baguette.

"My idea was to do a small bag, a very simple, deconstructed shape with a short strap that allows you to feel free with your hands," she told the Financial Times, " but I did it in many decorated versions as I thought everyone was looking the same. Its a bag that follows your personality; always the same, but always different."

Once it appeared on the arm of that barometer of late-90s/early-00s style, Carrie Bradshaw, the Baguette's "It" bag status was all but confirmed. Though the get was also beneficial to Sex and the City, as Sarah Jessica Parker explains:

"Fendi was really the first important design house to loan us items, with the Baguette handbag being the first. Having the Fendi Baguette was a very big deal, and the gateway to everything else. It really opened the floodgates and influenced the storyline especially Carries habit of spending more money on fashion than her home."

Fendi Baguette  goes on sale in Fendi stores June 1. [FT, Telegraph]

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